Redefining innovation for an online pioneer.

Vice President of Design

As the head of design and creative for pioneering the online financial services company, I played two roles: first, to support all marketing and advertising initiatives with compelling, quality creative, and second, to drive product innovation with a new level of design excellence. Leading teams in New York City and Menlo Park, our mission was to develop high-quality creative across all marketing channels, advertising, and product design.

At E*trade, I led a team of 10 to drive the design and development of all digital products for our 3.5M customer base, facilitating an average of 350K daily online transactions.