Media experiences as immersive as the games themselves.

Vice President of Product & Design, Media Network

At Blizzard Entertainment, I supervised product development, design, and marketing for the Major League Gaming (MLG) video platform and Gamebattles competition platform—combining the excitement of live esports with the immersive action of Activision Blizzard games like Call of Duty and Overwatch.

From strategic planning and roadmapping to conceptualization and designing, I’ve touched and directed all aspects of our product experiences in order to give our players a great place to watch the games they love.

Orchestrated strategy, vision, brand, road-mapping, and execution with a team of product managers, designers, writers, marketers, and editors to create engaging video experiences, monetization features, and social campaigns to increase player activity inside the Activision Blizzard ecosystem.

Spearheaded comprehensive redesigns for websites, mobile apps, and in-game experiences that increased viewer engagement by ~15% and revenue through advanced ad products and microtransaction opportunities.

Collaborated with top executives and company stakeholders to define the Media Network’s business strategy, goals, KPIs, and resourcing. Successfully led partnerships with external divisions to integrate ad tech solutions, enterprise-level media asset management, and media rights for the company.